Job description

The client is using Startly an is a top name in Web3 / Crypto PR.

As a Performance-Based Public Relations Strategic Account Manager, you will be instrumental in driving the success of our clients’ public relations initiatives through strategic planning, execution, and performance optimisation. You will work closely with clients to understand their PR objectives, devise tailored strategies, and deliver measurable results. This role requires a blend of strategic thinking, PR expertise, and a focus on achieving tangible outcomes, along with a basic knowledge of crypto. Additionally, you will directly report to the COO, ensuring alignment with organisational goals and objectives.

Key Responsibilities:

• Client Relationship Management:
• Act as the primary point of contact for assigned clients, fostering strong relationships built on trust and collaboration.
• Conduct regular meetings and consultations to understand client objectives, gather feedback, and align PR strategies with their goals.
• Anticipate client needs and proactively offer strategic PR solutions to enhance their brand visibility and reputation.
• Strategic Planning and Execution:
• Collaborate with clients and our Strategy team to develop comprehensive PR strategies that align with their business goals and target audiences.
• Conduct market research and competitive analysis to identify PR opportunities, trends, and industry insights.
• Translate strategic PR plans into actionable campaigns, initiatives, and tactics designed to generate measurable outcomes.
• Performance Monitoring and Analysis:
• Establish key performance indicators (KPIs) and metrics to measure the success of PR campaigns and initiatives.
• Monitor media coverage, social media engagement, and other PR metrics to assess campaign performance and effectiveness.
• Analyze data and performance metrics to identify areas for optimization and improvement, providing actionable insights to clients.
• * Cross-functional Collaboration:
• Work closely with internal PR teams, creative departments, and external partners to execute PR campaigns seamlessly.
• Collaborate with marketing, digital, and content teams to ensure PR strategies are integrated with broader marketing initiatives.
• Facilitate communication and alignment between different departments to deliver cohesive PR strategies that resonate with target audiences.
• * Risk Management and Crisis Communication:
• Identify potential PR risks and issues that may arise, developing proactive strategies and crisis communication plans to mitigate negative impact.
• Monitor industry trends and news cycles for potential PR challenges or crises, providing timely recommendations and responses to clients.

Requirements:

• Proven experience in PR account management, strategic communications, or related roles within the public relations industry.
• Intermediate knowledge of cryptocurrency and blockchain technology.
• Excellent communication skills, with the ability to craft compelling narratives, press releases, and media pitches.
• Strategic thinking and problem-solving abilities, with a focus on driving tangible outcomes and ROI for clients.
• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines effectively.
• A proactive and results-driven mindset, with a passion for delivering exceptional client service and building long-term relationships.

Benefits:

• Competitive Salary.
• Opportunities for professional development and advancement within the company.
• 100% remote work and flexible hours.
• Direct reporting to the COO, ensuring alignment with organisational goals.
• Dynamic and collaborative work environment with a focus on innovation and creativity.
• Company-sponsored events, team-building activities, and networking opportunities.