Job Description

Roles & Responsibilities

�Job Title: Content Creator (Digital Media & Marketing)

Responsibilities:

· Understand the brand and community to shape the future growth of the online audience.

· Develop engaging and compelling social media strategies and content for platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube.

· Create visually appealing static posts, motion graphics, videos, and multimedia content for social media.

· Manage and optimize social media & google ads campaigns to drive reach, engagement, traffic & conversions.

· Manage media budgets and track campaign performance to ensure alignment with goals.

· Make data-driven adjustments to bidding strategies, targeting, and creative elements to improve campaign efficiency.

· Prepare detailed campaign performance reports, including key metrics, insights, and recommendations.

· Analyze campaign data to identify trends, measure ROI, and inform future strategies.

Desired Candidate Profile

Qualifications:

· Bachelor’s degree in marketing, Communications or any other relevant field.

· Proven experience in social media content creation and digital marketing.

· Strong understanding of social media platforms and their algorithms.

· Proficiency in graphic design and video editing tools (e.g., Adobe Photoshop, Premiere Pro).

· Strong understanding of digital advertising platforms and technologies (e.g., Google Ads, Meta Ads, and other Programmatic platforms).

· Excellent writing and communication skills.