1- Customer Insights Manager

Job: Full Time
Location: Dubai, UAE

Job Responsibilities:

• Continuously identify new opportunities for customer data acquisition across the airline that could be used for marketing purposes and align on priorities within CCM&B. Work with the marketing data engineering teams to ensure new attributes are well-defined, thoroughly tested and deployed within the marketing ecosystem for insight and activation in various marketing activities.
• Build trusted relationships with key stakeholders across CCM&B and in partnership, define and develop a unified marketing measurement model that provides a holistic, consistent approach to business measurement orchestrated across channels to improve performance, customer experience and to enable more effective planning and execution.

Job Requirements:

• Experience of working with Marketing & Customer Data: 8+ years
• Degree or Honours (12+3 or equivalent)
• Degree in Computer Science, Maths, Statistics or related quantitative field is preferred.
• Experience:in analysing customer behaviour for marketing purposes, including insight generation and segmentation models
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